Comfort zone. A place where nobody wants to leave. It’s comfortable; it’s what you know. Actually, it’s all you know. It’s human nature. With comfort you don’t experience new things because you’re comfortable in the routine. The routines that you experience day in and day out. Every. Day. Of. The. Week. That feeling of mundaneness, we hate. And that’s not to say those who are in their comfort zone want to be there and stay there, not at all. Instead, they may have not been given the opportunity to leave their comfort and are desperately waiting for that chance. We were given that chance to leave that zone. We were definitely out of our comfort. Introducing CAT Footwear.
As part of CAT’s #sceneclash initiative, we were tasked with partaking in an activity or visiting a location that was the polar opposite of what our brand (Street Clobber) represented. Think sky diving. Think a DJ in a quintessentially English tea room. Okay, not so hard. All we needed to do was to think of things that would require us to leave our comfort zone. So we began thinking. And thinking. And thinking a bit more. Until we had thought ourselves into a frenzy. Nothing. And, the activities we had thought of, were not ‘out there’ enough. It was all still too comfortable; it didn’t require us to leave our comfort zone. This was our problem.
Without even knowing, our subconscious was limiting our thinking due to our reluctance to leave our ‘zone’. As mentioned previously, it’s human nature. But we knew we would have to do something about that. So we went back. Back to who we are and what we represent. This made the task easier for us. The opposite of street. The opposite of urban. The opposite of the city. This got us thinking; we were on a roll. Now we knew we had it and the activity we chose incorporated all those opposites. Clay pigeon shooting it was!
In classic Street Clobber style, we laced up our Weldon and Colarado boots and made our way to Boreham Wood’s A1 Shooting Ground, just outside London. We arrived, after a 45 minute journey, and walked hesitantly towards a small Porter cabin labelled ‘Reception’. We stuck out like a sore thumb. This wasn’t our environment. We knew it and so did they. Upon arrival, we were greeted by our instructor for the day, Brian. He was an older man, professor-looking, probably over sixty, well spoken, glasses and extremely tall. We told him what we do and why we were here and he laughed. We laughed with him. At that point, I think we all realised it was going to be an experience we would never forget. And it was.
It actually turned out that he was a retired photographer and he actually gave us tips on how to use the camera effectively which was invaluable. But more importantly, he also had to give us tips on how to fire a shotgun! Safety googles on, ear plugs in and bullet proof waistcoat donned, we trudged towards the firing range ready for our lessons. We were given 25 shotgun bullets and a quick demonstration on how to hold the gun. Easier said than done. And we were off…
BANG! You’re too slow! BANG! You opened your eyes! BANG! You hesitated! BANG! You missed! BANG! BANG! BANG! BANG! BANG! You hit it! YOU HIT IT! Funnily enough, he wasn’t surprised we hit it. He said we were quick learners. The previous eight missed clay pigeons would suggest otherwise but we didn’t care. We took his word for it and loved every single minute of it! I hit 10 clay pigeons out of a possible 25. I even have the shotgun shells to prove it. I won’t divulge Luis’ stats as he would never forgive me and this will be online forever. LOL.
All in all, it was an amazing experience and one we would never forget. Our regret was not having enough bullets to continue the session. And it was more than just shooting clay pigeons. It was us showing you guys and more importantly ourselves, that it’s great to leave you comfort zone as this way you learn more about yourself, overcoming fears and barriers in the process. We did, genuinely. And we’re better off for it. So we thank CAT footwear for clashing our scene. Ironically, we found comfort in this.
Strange how that works isn’t it?