The original originals.

In a time where everyone wants to be different, yet most look the same. Originality is scarce. Trying to be individual isn’t hard, being you is the easiest thing you can do. The best thing being, nobody can replicate. Nobody. This applies to individuals, musicians, brands, and the list goes on. And on. And on.

In fashion, many brands are always on the lookout for a quick fix/trend. Quick or fast fashion, that’s what we call it. Everyone goes crazy for this ‘trend’ in a short space of time, you’ll see it everywhere. Ripped jeans. Long tees. This year’s quick fix. Brands then capitalise on this consumer craving, produce them in their masses whilst comprimising on quality with knock-off designs that don’t stand the test of time. So who better to start with than a brand who have been here for 190 years! The originals, Clarks.

During those years, they’ve seen it all come and go, come and go again. Repeat. Yet they’re still the originals to this day. So how? How have they achieved longevity? As mentioned previoulsy, it’s paramount to be original and individual in everything you do. And they do this. Without comprimising on quality, ever.

They know that companies have a much better chance of making it long-term if they stay committed to well-thought-out and authentic designs. These are the companies that present integrity and authenticity in what they do and produce, and are not affected by consumer needs and wants but attract the consumer with their products.

Biker Boots, Boat Shoes, Brogues, Chelsea Boots, Chukka Boots, Loafers and more. Affordable, quality shoes with no compromise. Not to mention their Desert boots which have stood the test of time whilst reinventing themselves over and over again. Most notably, recently, with their collaboration with V&A. Their iconic Clarks Originals Desert Boot, transformed this season in a range of colours in tumbled leather. Launched in 1950 by Nathan Clark the Desert Boot was inspired by a rough boot from Cairo’s Old Bazaar. Always a hit, often imitated, never bettered, its simple, clean lines are teamed with an unfussy lace fastening and signature crepe sole. But you already know this.

There’s nothing wrong with reinventing or changing things. Everyone evolves. Check out Clarks’ range of Trigenics, they’re honestly the best range of footwear we’ve seen in a long time without doing what every other brand is doing. With a pioneering design, the Trigenics are a new footwear concept that combines authentic moccasin construction with the latest sneaker technology. A three part decoupled Vibram sole unit bends and flexes with the foot for a high performance feel while the thick grey textile wool upper adds a tactile finish. Ultra-lightweight thanks to the EVA midsole, the Trigenics also features whip stitch detail and leather accents for a stylish, high-performance finish. Pure quality in their design and individuality. Still staying true to what got them to that position in the first place. It’s vital. Their guiding principles. Things that people see and identify as you or yours. That’s what Clarks do best.

Funnily enough, we believe Clarks are alot similar to us. Maybe that’s where our love for them stems. Obviously we’re 189 years and 6 moths behind but you get our drift.

Our feet, meanwhile, have stayed firmly rooted in Street. It’s where Clarks started. It’s where our heart lies. And still, as always, we put that heart into every pair of our shoes to create stylish footwear that protects and cares for our customers’ feet.

It’s where we began too, the street. That is what has got us here today as you know, and that will never change. It’s where Street Clobber‘s heart lies. We put our heart into every photo to create and present stylish outfits for guys whilst caring for and inspiring our followers. Clarks and Street Clobber. The originals. Well maybe just Clarks for now, but we’re only 189 years and 6 months behind!

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